On this page, you will find key ZfE working materials that support students in developing, analyzing, and presenting their own start-up ideas. The documents provided here are available for download and can be used freely for study and project work. Currently, these are only available in German. If necessary, please contact us.
📄 Business Model Canvas (PDF)
The classic canvas template for structuring business models—including all nine building blocks.
📄 Buyer Persona Template (PDF)
A template for creating clear target group profiles – helpful for market analysis, marketing strategies, and business model development.
📄 One-page template (PDF)
Short format for a compact presentation of a business idea – ideal for presentations, pitches, and project overviews.
📄 Templates for academic work (external link)
The University of Rostock provides various official templates for academic papers in German, including format templates, structure guides, and layout standards. Please note that if in doubt, the use of templates should be discussed with your supervisor, as individual requirements may apply.
Overview: Templates for academic work - University of Rostock