Strategic Path to Success: From Idea to a Registered Trademark. Logos | Names | Designs …and more. (English Translation)

We are surrounded by brands. They serve to identify companies, help us quickly recognize goods and services, and are often associated with quality and reliability — fostering customer trust and loyalty. But what should you consider when registering a brand yourself in order to successfully harness the “power of branding”?

This practice-oriented seminar provides information on the various types of trademarks as well as common pitfalls in creating such a distinctive sign. Key aspects such as scope of protection, distinctiveness, and possible alternatives are discussed using practical examples.

In addition, the free online database “DPMAregister” of the German Patent and Trade Mark Office (DPMA) is presented in detail, while other databases are briefly introduced. Participants will research a sample trademark or their own ideas under guidance and jointly discuss the relevant legal aspects.

Finally, all participants are guided through the DPMA’s “DPMAdirektWeb” tool for filing a trademark application online without a signature, ensuring that nothing stands in the way of turning their ideas into reality.

Participation is free of charge. 

  • Date: Wednesday, April 29, 2026 from 5 p.m. – 7 p.m.
  • Location: Room 013 on the ground floor of Campusbibliothek Südstadt, Albert-Einstein-Straße 6, 18059 Rostock
  • Speaker: Dr. Erik Schreiber, Patent and Standards Center

This event is held in German.

Binding registration by April 28, 2026  by e-mail at zfeuni-rostockde.

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